That time I accidentally built a spying app

A personal story about creating new products and their unintended consequences

Alessandro Segala
14 min readSep 21, 2020

In the fall of 2007, my parents gave me an unforgettable gift for my sixteenth birthday: a first-generation iPhone.

I still clearly remember watching the keynote in which Steve Jobs announced the first Apple-branded phone a few months earlier. As a teenager attending high school in my hometown of Vicenza, Italy, I tuned into the livestream just before dinner, carefully listening to every word he said. That evening, Jobs started announcing a “widescreen iPod with touch controls”, a “revolutionary mobile phone” and a “breakthrough Internet communications device”–theatrically pausing before confessing that he was actually talking about one single device: the iPhone. Thousands of miles away from me, you could hear attendees exploding cheerfully through the live feed. Jobs went on demoing this amazing invention that, a decade later, would end up changing much more than the mobile phones market: it directly or indirectly impacted our society through mobile web, app stores, changing work-life balance, and social media.

October came, and so did the day I finally got my iPhone. I was really excited as I was the first one in my social circle with one. Every other teenager (and adult!) that saw my…

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Alessandro Segala

Cooker of great risotto. Sometimes tech nerd. Driving dev tools, @code & open source @Microsoft @Azure ☁️ Opinions are mine 🇮🇹🇨🇦🇺🇸